Where is your website traffic coming from?
If you’re relying on people to find you through a Google search, search engine optimization (SEO) needs to be at the top of your priority list.
Improve Your Page Loading Speed
Your page loading time is important for a few reasons.
First of all, if your load speed is too slow, Google will recognize this, and it will harm your ranking.
But a slow website will also impact the way your website visitors engage with your pages.
As a result, those negative interactions will hurt your ranking too.
How slow is too slow?
Research shows 40% of visitors will abandon websites if the page takes longer than 3 seconds to load.
What’s even more shocking is that 80% of those visitors won’t return to that website.
This is terrible for your SEO ranking because it ultimately kills traffic to your site.
But on the flip side, if your page loads fast, people will keep coming back.
Google’s algorithm will recognize your website’s popularity and adjust your search ranking accordingly.
Produce High-Quality Content
How often do you update your website?
If you haven’t touched it since the day you built it, you probably don’t have a great SEO ranking right now.
Your content needs to be high-quality, recent, and relevant.
Another factor that impacts your SEO ranking is so-called dwell time.
This relates to how much time people spend on your website per visit.
If your site has fresh, exciting, or newsworthy information, it will keep visitors on your page longer and improve your dwell time.
Websites that provide highly informative content typically have long dwell times.
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